About Us

Comfort, Quality, and Intention - stitched into every piece.

Puketapu Whanau

We’re a whānau-owned brand that started at our mum’s kitchen table — with big dreams, late nights, and a whole lot of aroha.

What began as sketches and ideas over cups of tea has grown into something much bigger: a clothing brand built on comfort, culture, and connection.

Every piece is designed with intention — to be lived in, loved, and worn loud.

This is more than clothing. It’s legacy.