Whanau. Comfort. Home.

Born from our mum’s love for effortless style, Flax & Fern is a family-owned brand rooted in culture, identity, and ease. Every piece is designed with purpose, stitched with meaning, and made to be lived in.

Shop our Favourites!

A curated selection of the pieces we reach for every day — timeless, comfortable, and made to move with you.

Mum’s Favourite

Melon Hoodie

“There’s something about our melon hoodie that just feels like home. The soft, cozy fabric wraps me in warmth, like a gentle hug on a chilly day.”

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Laa’s Favourite

Black Tracksuit

“As a busy mum I love our black tracksuit because it’s sleek, versatile, and easy to style. It gives a clean, put-together look whether I’m running errands, or just relaxing.”

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Sister’s Favourite

Black Beanie

”Soft, warm, and holds its shape - this beanie is my everyday go-to. It’s cozy and pairs effortlessly with everything from streetwear to structured winter looks. Perfect mix of comfort and style”

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